• Hi! I'm

    Daisi Jo

    I’m a thought leader in the modeling and pageant industry.

    Thousands of people read my insights on how to become

    a successful fashion model, how to make money from pageants, and marketing.

    Modeling & Pageants are my life - I’ve been doing this for more than a decade

    and I’ve done very well from this industry.

  • HOW DID I DO IT?

    Dreams Can Come True

    In the beginning, I was an average girl with model potential. Before the days of ANTM, I watched Fashion TV and MTV’s House of Style and religiously practiced and planned for when a modeling scout discovered me.

     

    As a kid my mom cut out sections from the back of the newspaper for Wilhelmina Kids Model Searches and stuck them on the refrigerator planning to take me and siblings one day but like many parents hoping to get their kids in front of industry gatekeepers - agents, managers, and scouts; we were always busy with school, family affairs and life just got in the way.

     

    At 12 years old, I saw a modeling school in a strip mall in my neighborhood. Excited that my chance had finally come, I rush inside thinking that if they only saw me then everything would start happening. Instead, they tried to sell me classes and told me to come back with a parent.

     

    A year later I went to live with my grandmother. The moment I got off the plane she took one look at me and said, “You’re going to be a model!” The very next day she took me to an Open Call for Ford Models Kids Division and they signed me up! FINALLY - I’ve been discovered. I’m a REAL MODEL!

     

    Well, no actually….On the way home my grandmother told me I wasn’t a real model until I landed my first job and got my first paycheck.

     

    I spent weeks going on castings, go-sees, and auditions. No-one told me that I would spend more time going to see about getting a modeling job than I would spend actually “modeling”. It was boring. After school each day I had to walk around the city and take the subway from casting to casting. Finally, I landed my first modeling job. The initial feeling was GREAT but I wanted more. For each job I got, I spent hours commuting and waiting while spending lots of money on photos and other marketing materials. Even at the ripe age of 13, I had one boring question on my mind….

  • How was I going to be the Bi-Racial Cindy Crawford as a nobody without a rich famous family?

  • #BeautyQueen

    Fast forward a decade of going on more castings, auditions, and go-sees. Landing some gigs, losing many more in between. Traveling from NYC to Miami to LA to South Africa to Europe and back, living out of suitcases in crowded model apartments and cheap hotels trying to make a name and leave a mark. Modeling can be a really hard life with little stability and no real guarantees.

    I think EVERYONE gets the feeling that they want to leave a mark, have a purpose, meaning while making more money and having more freedom.

     

    Life for me changed when I decided to compete as “Miss Jamaica” in the Miss Asia Pacific International competition.

    I began BRANDING myself with a website, business cards and on social media.

    • I got out every single book I could find about marketing and branding
    • I read blogs and articles about sponsorship and business
    • Every night I’d stay up writing down ideas of how I could promote myself and get people to follow me.  

    What I learned about marketing and branding myself really paid off. By the time I was headed to China for my first competition I had secured my first sponsorship deal, had made several appearances including public speaking, newspapers, television, and radio.

     

    One of the most notable experiences I learned was how to handle controversy. During the Miss Asia Pacific International 2005 competition in Guangzhou, China I conducted on stage protest regarding the poor treatment of contestants by the organizers. It made front page newspapers in China.

     

    Throughout my 10 year + pageant career, I’ve held the following titles:

     

    Miss Jamaica International 2005, Miss Asia Pacific International Jamaica 2005, Miss Earth Jamaica 2005, Miss Beauty Queen World Jamaica 2005, Miss Beauty Queen World 2005, Miss Asia USA Israel 2005, Miss Asia USA Yemen 2006, Mrs. Jamaica 2011 and Mrs. Ethnic World International 2012.

     

    It’s been many, many years since I first stepped foot on a pageant stage but I’ll never forget how empowering it was to learn to take charge of my personal brand. Because I chose myself I was able to open doors for others. I was the first Jamaican candidate to compete at Miss Asia Pacific International, Miss ​Earth and Miss International. Since many girls have followed in my footsteps.

    PHOTO: Beginning her pageant career in 2005 at the age of 25, Daisi represented Jamaica in the Miss Asia Pacific International pageant in China. Later that year she represented Jamaica at the Miss Earth in the Philippines. For both competitions, Daisi was the 1rst Jamaican representative. During this time, Daisi was most popularly known for her outspoken views on labor issues and racial discrimination in the pageant industry.

  • #WalkingTalkingAndWaving

    As a Beauty Queen and Modelpreneur my job is to advocate for causes, inspire audiences and lift spirits. I’m often called on to speak on behalf of charities, scholarships, governments and business organizations catering towards women and minorities.

  • #Modelpreneur

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  • #SocialGood

    My journey has led me to work with some amazing organizations in several different roles as a Chairwoman, Board Member, Ambassador, Spokesperson, and Mentor.

  • SO HOW CAN I
    HELP YOU?

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  • WHY SHOULD I LISTEN TO YOU DAISI?

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