In a Report Issued by MarTechExec.com, Daisi, founder of Brazen Influencers was asked about the future of influencer marketing. Daisi believes moving forward now that influencer marketing has validated itself as a permanent marketing arm, the industry will put an emphasis on relationships between brands and influencers more than anything.
“Brands are going to look for Influencers to create content that brings consumers through a journey of product discovery, education and decision. Therefore brands will need influencers to work with them on a much more intimate level versus the current short term campaign based relationship.” — Daisi Jo Pollard Sepulveda, Founder at Brazen Influencers
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